With a broad background in design, my currentfocus is on teams and collaboration
Workshops Facilitation
I believe collaboration leads to better outcomes and I facilitate design thinking workshops to engage cross-functional teams in product discovery, creating meaningful and validated solutions.
Design Leadership
My broad experience with branding and product helps me connect user experience with visual communication, leading teams to evolve their design language with a consistent and unified strategy.
Kindly called Carol or Carô, I’m a designer and a facilitator, leading design and research teams into building innovative products.
I work with Product Design for 7 years now, but in my 16 years of experience I have also worked with webdesign, branding, communication design and marketing. Back in Brazil, I also had a design agency, Zimya, for 4,5 years, which thought me a lot about sales and business.
My broad design background, combined with my passion for design thinking have recently lead me to becoming a strong workshop facilitator fostering collaboration and advocating for new ways of working.
On a personal note, I’m a mother of a very sweet baby girl, I love to travel and discover historical and beautiful places around the world. I enjoy hiking, chilling in the park, riding my bike and my current hobby is gardening.
A native speaker of Portuguese, I'm from Porto Alegre, south of Brazil, and I've been working in Germany since January 2018. I can also speak English and Italian, and I'm eagerly studying German too.
Experience
Leadership
› Recruiting and onboarding
› Design Strategy
› Talent growth
› Design Ops
› Team culture
Facilitation
› Design Thinking
› Design Sprint
› Remote Workshops
› Opportunity Mapping
› Strategy
Design
› User Experience
› User Interface
› Design System
› User Flow
› Rapid Prototyping
Discovery
› User Research
› User Journey Mapping
› Problem Definition
› Continuous Discovery
Branding
› Brand Strategy
› Corporate Identity
› Visual Communication
› Brand Guidelines
Currently at
Design Practice Lead at MVP Factory
As the Design Practice Lead at MVP Factory, I oversee a dynamic team of 16 Strategic Designers, Product Designers, and User Researchers.
My role encompasses leading design strategy and operations while mentoring and supporting my team in delivering innovative projects for clients across Germany and the US, including industry leaders like DB Schenker, IAV, and SystechOne.
Together, we are driving impactful solutions that merge creativity with business value, ensuring our clients stay at the forefront of innovation.
Previously Head of Design & Research at CoachHub
During my 4 years at CoachHub, I led the growth and consolidation of the Design and Research teams, expanding from 4 to 25 members.
I implemented a Product Discovery process that significantly enhanced user experience and operational efficiency, achieving an NPS of 75.
My role involved designing and facilitating over 35 workshops, driving both internal innovation and major client acquisitions.
Additionally, I spearheaded design sprints that accelerated product development and implemented a robust Design System, improving design consistency and reducing development time.
Let's connect! Follow my journey in design leadership and workshop facilitation.