19 Nov 13:30 CET ・ Live
Clarity before code: why founders need to think like designers
19 Nov 13:30 CET ・ Live
Clarity before code: why founders need to think like designers
19 Nov 13:30 CET ・ Live
Clarity before code: why founders need to think like designers
Designing your product with clarity and speed
Designing your product with clarity and speed
Designing your product with clarity and speed
I partner with early-stage SaaS teams to connect vision, design, and execution through fast and strategic design engagements.
I partner with early-stage SaaS teams to connect vision, design, and execution through fast and strategic design engagements.
Trusted by teams and founders at ↓
Trusted by teams and founders at ↓
Trusted by founders at ↓
Design and strategy
Design and strategy
for sustainable growth.
for sustainable growth.
I help founders and teams align product, design, and strategy — — through focused sprints and fractional leadership.
Core
Offers
You design partner from MVP to Series B.
89€ ・Limited availability
Opportunity Scan
A short product experience analysis that reveals friction points and impactful improvements.
3.5k-5k€ ・ 4 weeks
Clarity Sprint
A focused 4-week engagement to align design vision and user needs with business priorities.
8k-20k€・ 2-3 months
Evolution Sprint
A structured sprint to redesign key flows and elevate your product experience.
Design and strategy
for sustainable growth.
I help founders and teams align product, design, and strategy — — through focused sprints and fractional leadership.
Core
Offers
You design partner from MVP to Series B.
89€ ・Limited availability
Opportunity Scan
A short product experience analysis that reveals friction points and impactful improvements.
3.5k-5k€ ・ 4 weeks
Clarity Sprint
A focused 4-week engagement to align design vision and user needs with business priorities.
8k-20k€・ 2-3 months
Evolution Sprint
A structured sprint to redesign key flows and elevate your product experience.
5k-8k€ ・ monthly
Design Partnership
Ongoing collaboration to improve product experience and ship faster.
More than a designer.
A strategic partner for your product.
Hi, I'm Carolina.
I've been in design for 17 years and spend the last 8 leading design in fast growing startups in Germany.
Over time, I’ve seen the same patterns repeat: when speed increases, clarity often disappears.
That’s why I partner with founders and teams to bring structure, confidence, and focus back into how they design and build.
Subscribe to my newsletter
Join 500+ founders and designers reading practical insights on design, leadership, and clarity.
More than a designer.
A strategic partner for your product.
Hi, I'm Carolina.
I've been in design for 17 years and spend the last 8 leading design in fast growing startups in Germany.
Over time, I’ve seen the same patterns repeat: when speed increases, clarity often disappears.
That’s why I partner with founders and teams to bring structure, confidence, and focus back into how they design and build.
Subscribe to my newsletter
Join 500+ founders and designers reading practical insights on design, leadership, and clarity.
What people say
What people say
"Carol's structured approach helped us assess pains and gains at each step of the journey, which was instrumental in shaping our shared understanding of where the product stands and where it needs to go.
Her process gave us the tools to communicate more clearly about how we currently use our product, where it falls short for users, and how it should evolve. What we gained wasn’t just a visual artifact, but a foundational alignment across teams. "
Dorian Schlede
Lead Solution Engineer at BeamAI
"Carolina is an exceptional leader, collaborator and innovator.
Carolina helped the Coaching Lab team connect the dots between product and customer needs through her strong facilitation skills and impactful workshops.
It’s rare to work with someone who can truly work in a co-creative way and maintain the speed and delivery needed for a fast-growing, technology company."
Rosie Evans-Krimme
Director Innovation Lab & Behavioural Science
"Carolina is one of the most remarkable creative minds and thought leaders in design and UX leadership.
Her deep understanding of business challenges and her ability to seamlessly navigate between strategy and execution is truly impressive and sets her apart."
Svenja Haus
Managing Partner at crispycoaching
"Every digital artifact Carolina touches becomes beautiful and easy to grasp at a first glance. She succeeds in making complicated information easy to understand for everyone.
Carolina is an expert facilitator who deeply cares that every participant knows clearly what is expected and feels safe. And with her hands-on mentality she is always able to deliver fast results when needed."
Christoph Poyault
Strategy & Leadership Team Coach
"I highly recommend Carol as a UX Designer. She is not only a highly skilled designer but also a pleasure to work with.
She approaches every project with a high level of expertise and attention to detail. Her ability to manage and oversee projects is exceptional."
Juljan May
Director of Engineering
"I had the chance to work with Carolina, and it was a great experience.
I really appreciated her calm approach and her ability to think outside the box. She created a supportive, collaborative environment that made it easy to do our best work."
Cristina Ilenescu
Service Designer at Employment and Social Development Canada (ESDC)
"Carol's structured approach helped us assess pains and gains at each step of the journey, which was instrumental in shaping our shared understanding of where the product stands and where it needs to go.
Her process gave us the tools to communicate more clearly about how we currently use our product, where it falls short for users, and how it should evolve. What we gained wasn’t just a visual artifact, but a foundational alignment across teams. "
Dorian Schlede
Lead Solution Engineer at BeamAI
"Carolina is an exceptional leader, collaborator and innovator.
Carolina helped the Coaching Lab team connect the dots between product and customer needs through her strong facilitation skills and impactful workshops.
It’s rare to work with someone who can truly work in a co-creative way and maintain the speed and delivery needed for a fast-growing, technology company."
Rosie Evans-Krimme
Director Innovation Lab & Behavioural Science
"Carolina is one of the most remarkable creative minds and thought leaders in design and UX leadership.
Her deep understanding of business challenges and her ability to seamlessly navigate between strategy and execution is truly impressive and sets her apart."
Svenja Haus
Managing Partner at crispycoaching
"Every digital artifact Carolina touches becomes beautiful and easy to grasp at a first glance. She succeeds in making complicated information easy to understand for everyone.
Carolina is an expert facilitator who deeply cares that every participant knows clearly what is expected and feels safe. And with her hands-on mentality she is always able to deliver fast results when needed."
Christoph Poyault
Strategy & Leadership Team Coach
"I highly recommend Carol as a UX Designer. She is not only a highly skilled designer but also a pleasure to work with.
She approaches every project with a high level of expertise and attention to detail. Her ability to manage and oversee projects is exceptional."
Juljan May
Director of Engineering
"I had the chance to work with Carolina, and it was a great experience.
I really appreciated her calm approach and her ability to think outside the box. She created a supportive, collaborative environment that made it easy to do our best work."
Cristina Ilenescu
Service Designer at Employment and Social Development Canada (ESDC)
"Carol's structured approach helped us assess pains and gains at each step of the journey, which was instrumental in shaping our shared understanding of where the product stands and where it needs to go.
Her process gave us the tools to communicate more clearly about how we currently use our product, where it falls short for users, and how it should evolve. What we gained wasn’t just a visual artifact, but a foundational alignment across teams. "
Dorian Schlede
Lead Solution Engineer at BeamAI
"Carolina is an exceptional leader, collaborator and innovator.
Carolina helped the Coaching Lab team connect the dots between product and customer needs through her strong facilitation skills and impactful workshops.
It’s rare to work with someone who can truly work in a co-creative way and maintain the speed and delivery needed for a fast-growing, technology company."
Rosie Evans-Krimme
Director Innovation Lab & Behavioural Science
"Carolina is one of the most remarkable creative minds and thought leaders in design and UX leadership.
Her deep understanding of business challenges and her ability to seamlessly navigate between strategy and execution is truly impressive and sets her apart."
Svenja Haus
Managing Partner at crispycoaching
"Every digital artifact Carolina touches becomes beautiful and easy to grasp at a first glance. She succeeds in making complicated information easy to understand for everyone.
Carolina is an expert facilitator who deeply cares that every participant knows clearly what is expected and feels safe. And with her hands-on mentality she is always able to deliver fast results when needed."
Christoph Poyault
Strategy & Leadership Team Coach
"I highly recommend Carol as a UX Designer. She is not only a highly skilled designer but also a pleasure to work with.
She approaches every project with a high level of expertise and attention to detail. Her ability to manage and oversee projects is exceptional."
Juljan May
Director of Engineering
"I had the chance to work with Carolina, and it was a great experience.
I really appreciated her calm approach and her ability to think outside the box. She created a supportive, collaborative environment that made it easy to do our best work."
Cristina Ilenescu
Service Designer at Employment and Social Development Canada (ESDC)
Solutions for
Solutions
Solutions
Startups and Founders
for Startups
for Startups
Product &
UX Strategy
Product Design Strategy
Product Design Strategy
User Research
User Research
Personas & User Journeys
Personas & User Journeys
Product Design Audits
Product Design Audits
Experience
Design
User Experience (UX)
User Experience (UX)
User Interface (UI)
User Interface (UI)
Investor Prototypes
Investor Prototypes
Design Systems
& Operations
Design System Implementation
Design System Implementation
DesignOps (tools and workflows)
DesignOps (tools and workflows)
Frameworks and Templates
Frameworks and Templates
Team Building & Mentoring
Team Building & Mentoring
Strategic
Enablement
Design Thinking Workshops
Design Thinking Workshops
Problem Solving Workshops
Problem Solving Workshops
Strategic Alignment Sessions
Strategic Alignment Sessions
Trusted by teams and founders at ↓
Trusted by teams and founders at ↓
Trusted by founders at ↓
Let’s solve your design challenges!
Let’s solve your design challenges!
